About Us

Our Team

Creative Partners is a team specialising in both strategy and delivery, seamless partners working with you to grow your business.

Mike Pywell

Mike Pywell: Mike has 35 years’ experience working at all levels across many sectors. He has managed several multi-million pound operations, taken a business from the drawing board to £20m within two years, and established an international network of technical specialists. 

Mike combines corporate expertise with years of helping businesses grow and organisations develop. Mike co-authored Working for Yourself, A Which? Essential Guide with Bill Hilton (see below) and in 2007 set up BusinessClub365.com, an innovative portal for start-ups and small businesses that provides a host of services, advice and business tools.

Tony Goodson

Tony Goodson: Tony took charge of SkySports.com when it was a loss-maker and built it into one of the UK’s most exciting and profitable online communities. He has subsequently worked on a number of blue chip internet projects, with clients including The Sun and ITN.  

Having now left the world of multimillion-pound budgets, Tony works with us to deliver high-end functionality at high street prices. More specifically, Creative Partners allows him to share his specialist skills of building online relationships with growing businesses of all sizes. 

Right now, Tony has a major proposal submitted with the Premier League - watch this space!

Ian Bousfield

Ian Bousfield: An innovative and imaginative designer, Ian’s strengths lie in branding and offline and online marketing collateral. Corporate identity is a speciality. He has held senior roles in design, PR, marketing and print management.

Ian's role is to ensure that we deliver a joined-up approach to your graphics and corporate ID, and that your business’s branding and presentation is as professional as possible.

Helen Lee

Helen Lee: Helen is a high-quality web designer with exceptional CSS and coding skills. She brings designs to life and ensures your site is easily managed via your own CMS control panel.

With over ten years experience with clients and technical teams, Helen works with our developers to integrate your code, ensuring your site is user-friendly and meets the latest accessibility standards.

Helen loves making the most of Content Management Systems, so you can manage your site and its content without relying on techies. Helen is an accredited integrator for Sitekit, our CMS techology partner for complex or corporate sites.

Bill Hilton

Bill Hilton: One of the UK's leading copywriters, Bill has worked with organisations ranging from global banks and technology companies to start-ups and microbusinesses. Bill also has expertise in email marketing, PR and tone of voice work.

Having graduated with first class honours in English, Bill is also a fully qualified teacher and works with businesses and individuals to improve their communication skills. He co-authored Working for Yourself with Mike Pywell - his second and third books are to be published in 2009 and 2011.

Bruno Painati

Bruno Painati: An expert developer, Bruno has international experience ranging from major blue-chip contracts to start up technologies. Quick-witted and commercially able, he has the rare skill of immediately seeing the connection between business needs and technical solutions.

In addition to database development and web development, Bruno is an expert on integrating and customising specialist solutions, including Sales Force, Sharepoint and - of course - Sitekit. He also has considerable knowledge of open source applications and can tailor these as required.



Creative Partners having provided a full brand strategy and product packaging to Line Hugga the client has gone on to secure sales in America and Australasia.


strategy management  -  brand design  -  marketing collateral  -  strategic alliances  -  product development  -  sales & marketing  -  export  -  mentoring  -  raising finance